https://lukejohnson.art Luke Johnson ⟢ Sr. Art Director @ Mischief Tue, 26 Aug 2025 19:41:03 +0000 https://lukejohnson.art en https://lukejohnson.art/Index Tue, 26 Aug 2025 15:19:50 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/Index https://lukejohnson.art/In-Plain-Slate-1 Tue, 26 Aug 2025 16:06:18 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/In-Plain-Slate-1 SlateIn Plain Slate Cars have become overpriced, overcomplicated, and filled with unnecessary parts that average car buyers don’t need but pay for. Slate’s revolutionary truck offers radical personalization. An EV stripped of unnecessary parts, it allows buyers to customize it into an SUV, wrap it in any design, and fit hundreds of accessories. This unprecedented level of personalization meets any need, no matter how specific or eccentric.&nbsp; ︎︎︎ AdAge - Smartest Product Launches of 2025&nbsp; The Tease To tease the campaign, we showcased five radically different versions of the same vehicle, each designed for an absurd businesses—like a therapist for your cat, a witch on demand, and a ride-share that rocks crying babies to sleep. We then strategically parked on Abbot Kinney in LA, where press, influencers, and passersby could discover them. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd522228223e89f588df8b2f466a29e789a0a0e286a539c26a5476f9fba8be2d/FINAL-TEASE-VEHICLE-GIF.gif" data-mid="237510701" border="0" src="https://freight.cargo.site/w/1000/i/bd522228223e89f588df8b2f466a29e789a0a0e286a539c26a5476f9fba8be2d/FINAL-TEASE-VEHICLE-GIF.gif" />Each car was equipped with a QR code that led to cryptic teaser websites, counting down to the official launch day. <img width="720" height="1600" width_o="720" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ae6f8a97da9faf72617c71bb3f02948fd6d1a9229c073f50fe27aee9a794dca3/CryShare---Mobile-Non-AI.png" data-mid="237510593" border="0" src="https://freight.cargo.site/w/720/i/ae6f8a97da9faf72617c71bb3f02948fd6d1a9229c073f50fe27aee9a794dca3/CryShare---Mobile-Non-AI.png" /> <img width="720" height="1600" width_o="720" height_o="1600" data-src="https://freight.cargo.site/t/original/i/53d02fa4b21eae72bc2fbc9252e71223cf31246aa5b9a7ec2bb020b446eb1137/Witch-Mobile.png" data-mid="237510596" border="0" src="https://freight.cargo.site/w/720/i/53d02fa4b21eae72bc2fbc9252e71223cf31246aa5b9a7ec2bb020b446eb1137/Witch-Mobile.png" /> <img width="720" height="1600" width_o="720" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d8244b4b30cc3862a73e0b39834606f8d6258a54f36c5b42ce0a0468bd1928d5/Rare-n-Raw-Mobile.png" data-mid="237510597" border="0" src="https://freight.cargo.site/w/720/i/d8244b4b30cc3862a73e0b39834606f8d6258a54f36c5b42ce0a0468bd1928d5/Rare-n-Raw-Mobile.png" /> <img width="720" height="1600" width_o="720" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7e49cc2c906b682c5c49c9f9d5b2bc121caf7f2c3fd566e93061f098a91ad2b4/Feline-Therapist-Mobile.png" data-mid="237510595" border="0" src="https://freight.cargo.site/w/720/i/7e49cc2c906b682c5c49c9f9d5b2bc121caf7f2c3fd566e93061f098a91ad2b4/Feline-Therapist-Mobile.png" /> <img width="720" height="1600" width_o="720" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e3a849e59f2413efd47a4a4c2dc61bdaf42d0c71da1dff3338bc64c3575f74cb/Taxi-Der-My-Family-Mobile.png" data-mid="237510594" border="0" src="https://freight.cargo.site/w/720/i/e3a849e59f2413efd47a4a4c2dc61bdaf42d0c71da1dff3338bc64c3575f74cb/Taxi-Der-My-Family-Mobile.png" /> The RevealWe then dropped a mock-umentary film following the life of one of our customers — a man with a struggling Human-Taxidermy business. More to come soon! Agency: Mischief Sr. CW: Alli Walker ECD: Kevin Mulroy https://lukejohnson.art/Paramount-Mountain Sat, 21 Jan 2023 00:12:45 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/Paramount-Mountain Paramount+Paramount Mountain Paramount+ launched in the midst of the streaming wars with a brand campaign no other streamer could claim—a Mountain of Entertainment. A frigid multiverse of cartoons, creatures, Snooki, and more. Coexisting on a giant logo for a streaming service. I journeyed up Paramount Mountain’s peak for year three of the campaign, where we brought new faces, and new storylines to this mountain of absolute absurdity. I had to watch the new Transformers movie about 15 times. Agency: Droga5 ECD: Dan KellyACDs: Sean Buckhorn &amp; Gonzalo NavarroCW: Alli Walker https://lukejohnson.art/Tongue-toos Tue, 26 Aug 2025 15:45:46 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/Tongue-toos 7-Eleven x SlurpeeTongue-toos The only thing more iconic than a free Slurpee on 7/11, is the the neon-blue tongue you get after you drink it. So for Slurpee Day 2025, we officially owned those colorful tongues, and let people use their tongues as free “billboards” to tell the world it’s Slurpee Day. Slurpee Tongue-toos debuted in select 7-Eleven and Speedway locations on 7.11.2025.&nbsp; In addition to the film, we also designed the official Slurpee Day 2025 cup with illustrator&nbsp;Lucia Pham.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11c988626736ffe16329485fa318d8a308a48eb0b38a1a4d638f20e40c3209ea/slurpee-cups-1.png" data-mid="237554381" border="0" src="https://freight.cargo.site/w/1000/i/11c988626736ffe16329485fa318d8a308a48eb0b38a1a4d638f20e40c3209ea/slurpee-cups-1.png" />Agency: Mischief Sr. CW: Alli WalkerECD: Kevin Mulroy https://lukejohnson.art/It-Doesn-t-Have-to-Start-Like-a-Romcom Thu, 11 Jul 2024 03:35:12 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/It-Doesn-t-Have-to-Start-Like-a-Romcom TinderIt Doesn’t Have to Start Like a Romcom Meetcutes happen everyday on Tinder, just not like they do in the movies. So we found real couples who met on Tinder and gave their messages the rom-com treatment. Complete with emojis and accidental double-sneds. Oops, typo. Agency: Mischief Sr. CW: Alli WalkerACDs: Diana Perez &amp; Wes DorsainvilECD: Bianca Guimaraes https://lukejohnson.art/TruFru-Package-Design Sat, 16 May 2020 17:57:03 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/TruFru-Package-Design TrüFrüPackage Redesign TrüFrü is a chocolate-covered fruit company that makes healthy, indulgent treats. They came to us seeking a package redesign to stand out on shelf. We gave them a clean and hard-working design that took the strong photographic elements from their previous packaging while modernizing the packaging and brand as a whole. Before &amp; After <img width="567" height="675" width_o="567" height_o="675" data-src="https://freight.cargo.site/t/original/i/0faf1348a4e0def286ecb4b82080a266c754f7cd791892b4e02baecfdbe774d1/ezgif-3-67bfa960da.gif" data-mid="166551346" border="0" data-scale="100" src="https://freight.cargo.site/w/567/i/0faf1348a4e0def286ecb4b82080a266c754f7cd791892b4e02baecfdbe774d1/ezgif-3-67bfa960da.gif" />Packaging Photography <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e69842e5e9ed6a759f2d7463aff0b182de6d3bff6eb530513b2323172d324af3/tru-fru-nuArtboard-1.jpg" data-mid="166535809" border="0" src="https://freight.cargo.site/w/1000/i/e69842e5e9ed6a759f2d7463aff0b182de6d3bff6eb530513b2323172d324af3/tru-fru-nuArtboard-1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51a1cb71399c8e8b68d05ee15d983885e68f4fdeb625011a91c8cd293dad55c5/tru-fru-nuArtboard-1-copy-4.jpg" data-mid="166535802" border="0" src="https://freight.cargo.site/w/1000/i/51a1cb71399c8e8b68d05ee15d983885e68f4fdeb625011a91c8cd293dad55c5/tru-fru-nuArtboard-1-copy-4.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6962a690965234d04709bafc5eef916eea75bd01b503979ffe23d47cfa2d9917/trufru-2.png" data-mid="166536060" border="0" src="https://freight.cargo.site/w/1000/i/6962a690965234d04709bafc5eef916eea75bd01b503979ffe23d47cfa2d9917/trufru-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ce7b62dc35f75fa88205c3f767df1029dafa7d3123d4ca1735c676e566b18d0/tru-fru-nuArtboard-1-copy-2.jpg" data-mid="166535795" border="0" src="https://freight.cargo.site/w/1000/i/9ce7b62dc35f75fa88205c3f767df1029dafa7d3123d4ca1735c676e566b18d0/tru-fru-nuArtboard-1-copy-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4cf292354b29241c9fba71e50f2bd30d8b3089810152dab5f0e37bda04989bb/tru-fru-nuArtboard-1-copy-3.jpg" data-mid="166535799" border="0" src="https://freight.cargo.site/w/1000/i/a4cf292354b29241c9fba71e50f2bd30d8b3089810152dab5f0e37bda04989bb/tru-fru-nuArtboard-1-copy-3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5453f8eab4e6077518adb83acaf904558b5cb6f7099f34333e399ad6436dda9f/tru-fru-nuArtboard-1-copy.jpg" data-mid="166535805" border="0" src="https://freight.cargo.site/w/1000/i/5453f8eab4e6077518adb83acaf904558b5cb6f7099f34333e399ad6436dda9f/tru-fru-nuArtboard-1-copy.jpg" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/1b8a4d4a4d00f0ecccfaf0e6a3d8e34b9f90b8e0bda183a0525ebbc7d48728aa/2-1.jpg" data-mid="71277108" border="0" src="https://freight.cargo.site/w/500/i/1b8a4d4a4d00f0ecccfaf0e6a3d8e34b9f90b8e0bda183a0525ebbc7d48728aa/2-1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6be44dd09be952806d2da65e59fdd073738b6f6f50f72c46289e1f7d4d83dd2f/tru-fru-nuArtboard-1-copy-5.jpg" data-mid="166535791" border="0" src="https://freight.cargo.site/w/1000/i/6be44dd09be952806d2da65e59fdd073738b6f6f50f72c46289e1f7d4d83dd2f/tru-fru-nuArtboard-1-copy-5.jpg" /> Agency: TDA_BoulderCD: Alex RiceECD: Thomas Dooley https://lukejohnson.art/Hungry-for-the-Win Tue, 26 Aug 2025 19:41:03 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/Hungry-for-the-Win SizzlerHungry for the Win Sizzler is a place to celebrate life’s little wins -- like getting a B+ on your algebra test or getting employee of the month. But not everyone gets to have a Sizzler-worthy win. So we found the (yes, actually) worst Little League team in Southern California, and gave them a two-day bootcamp led by MLB Hall-of-Famer Randy Johnson, just so they can finally win a game and go celebrate at Sizzler.&nbsp; The Tease To launch the campaign, we first came out with a teaser video, teasing Randy Johnson’s fated return to baseball. Little did fans know that his return would have less to do with the MLB, and more to do with coaching some random team of nine-year-olds.&nbsp; The Bootcamp After spending two days being coached by one of the best baseball players of all time, our little league change had a chance to redeem themselves, end their losing streak, and finally get a win so they can celebrate at Sizzler. Watch the mini-documentary below to see if they made it. Agency: MischiefSr. CW: Alli WalkerECD: Kevin Mulroy https://lukejohnson.art/Good-Means Sat, 16 May 2020 18:39:58 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/Good-Means FirstBankGood Means FirstBank rolled out their new tagline and mission statement, "banking for good." We were tasked with explaining what the "good" in “banking for good” means for FirstBank's customers and their communities. The solution was obvious -- use a talking hedgehog, an alien abduction, and a suburban miracle maker. What a cliché. Agency: TDA_BoulderCW: Dan Hawes CDs: Jeremy Siebold &amp; Alex Rice ECD: Jonathan Schoenberg https://lukejohnson.art/We-ve-Got-the-Receipts Tue, 26 Aug 2025 15:43:48 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/We-ve-Got-the-Receipts JCPenneyWe’ve Got the Receipts At best, people think JCPenney sells stuff they don’t want. At worst, they think it went out of business 12 years ago. So in their biggest campaign to date, we’re overhauling the brand in a daringly self-aware way. When you tell someone your outfit’s from JCPenney, don’t be surprised when you have to repeat: Yes, JCPenney. Agency: Mischief Sr. CW: Alli WalkerACDs: Dana Buckhorn &amp; Tanner ThompsonECD: Kevin Mulroy https://lukejohnson.art/Face-the-First-Date Thu, 11 Jul 2024 03:55:38 +0000 Luke Johnson ⟢ Sr. Art Director @ Mischief https://lukejohnson.art/Face-the-First-Date Tinder x e.l.f.Face the First Date First dates are scary. So e.l.f. and Tinder came together to help you face all the “what-ifs. Agency: Mischief Sr. CW: Alli WalkerECD: Bianca Guimaraes