JCPenney

We’ve Got the Receipts

At best, people think JCPenney sells stuff they don’t want. At worst, they think it went out of business 12 years ago. So in their biggest campaign to date, we’re overhauling the brand in a daringly self-aware way. When you tell someone your outfit’s from JCPenney, don’t be surprised when you have to repeat: Yes, JCPenney.

Agency: Mischief
Sr. CW: Alli Walker
ACDs: Dana Buckhorn & Tanner Thompson
ECD: Kevin Mulroy