TrüFrü

Branding & Packaging
TDA_Boulder
TrüFrü is a chocolate-covered fruit company that makes healthy, indulgent treats. They came to us seeking a package redesign to stand out on shelf. We gave them a clean and hard-working design that took the strong photographic elements from their previous packaging while modernizing the packaging and brand as a whole.

CD: Alex Rice
ECD: Thomas Dooley



BEFORE > AFTER