TrüFrü

Package Redesign

TrüFrü is a chocolate-covered fruit company that makes healthy, indulgent treats. They came to us seeking a package redesign to stand out on shelf. We gave them a clean and hard-working design that took the strong photographic elements from their previous packaging while modernizing the packaging and brand as a whole.

Before & After

Packaging Photography

Agency: TDA_Boulder
CD: Alex Rice
ECD: Thomas Dooley