Paramount+

Paramount Mountain

Paramount+ launched in the midst of the streaming wars with a brand campaign no other streamer could claim—a Mountain of Entertainment. A frigid multiverse of cartoons, creatures, Snooki, and more. Coexisting on a giant logo for a streaming service. To meet the brains behind the campaign and watch the first two years of work, click here.I journeyed up Paramount Mountain’s peak for year three of the campaign, where we brought new faces, and new storylines to this mountain of absolute absurdity. I had to watch the new Transformers movie about 15 times.

Agency: Droga5
ECD: Dan Kelly
ACDs: Sean Buckhorn & Gonzalo Navarro
CW: Alli Walker