Paramount+

Paramount Mountain

Paramount+ launched in the midst of the streaming wars with a brand campaign no other streamer could claim—a Mountain of Entertainment. A frigid multiverse of cartoons, creatures, Snooki, and more. Coexisting on a giant logo for a streaming service. I journeyed up Paramount Mountain’s peak for year three of the campaign, where we brought new faces, and new storylines to this mountain of absolute absurdity. I had to watch the new Transformers movie about 15 times.

Agency: Droga5
ECD: Dan Kelly
ACDs: Sean Buckhorn & Gonzalo Navarro
CW: Alli Walker