Paramount Mountain
Paramount+
Film
Droga5
Paramount+ launched in the midst of the streaming wars with a brand campaign no other streamer could claim—a Mountain of Entertainment. A frigid multiverse of cartoons, creatures, Snooki, and more. Coexisting on a giant logo for a streaming service. To meet the brains behind the campaign and watch the first two years of work, click here.
I journeyed up Paramount Mountain’s peak for year three of the campaign, where we brought new faces, and new storylines to this mountain of absolute absurdity. I had to watch the new Transformers movie about 15 times.
PRESS: Entertainment Weekly — Best Super Bowl Commercials of 2023
// USA Today, Variety, Entertainment Tonight, MSN, LBB Online, AP News, Muse by Clio, DraftKings, The Drum, Adweek, AdAge
ECD: Dan Kelly
ACDs: Sean Buckhorn & Gonzalo Navarro
CW: Alli Walker
DIR: David Shane
I journeyed up Paramount Mountain’s peak for year three of the campaign, where we brought new faces, and new storylines to this mountain of absolute absurdity. I had to watch the new Transformers movie about 15 times.
PRESS: Entertainment Weekly — Best Super Bowl Commercials of 2023
// USA Today, Variety, Entertainment Tonight, MSN, LBB Online, AP News, Muse by Clio, DraftKings, The Drum, Adweek, AdAge
ECD: Dan Kelly
ACDs: Sean Buckhorn & Gonzalo Navarro
CW: Alli Walker
DIR: David Shane