Good Means


FirstBank

Film
TDA_Boulder

AWARDS ︎
One Show Denver Bronze - TV
One Show Denver Bronze - Pre-roll
One Show Denver Merit - Writing
CommArts Shortlist 2019


FirstBank rolled out their new tagline and mission statement, "banking for good." We were tasked with explaining what the "good" in “banking for good” means for FirstBank's customers and their communities. The solution was obvious -- use a talking hedgehog, an alien abduction, and a suburban miracle maker. What a cliché.

CW: Dan Hawes
CDs: Jeremy Siebold & Alex Rice

ECD: Jonathan Schoenberg