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For decades, the NFL has been pushing artifical turf fields.
But turns out, turf is worse for players, team owners, and the environment.

So, we created a petition on change.org to #FlipTheTurf with Pennington Grass Seed.



We then turned #FlipTheTurf into a hub for real turf data.

We got top NFL players and fans to speak about our cause, driving signatures into the tens of thousands. Not too bad for a grass seed company no one has heard of (except maybe your dad).

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The Case Study*

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*Just in case you hate reading my perfectly articulated and organized summary.